Jaguar reaches for slice of 3 series pie with aluminum platform.

In the first half of this year, BMW sold nearly a quarter million units of its segment leading 3 Series sedan. Its a jump of approximately 22 percent over sales in the same period of 2012. The smallest of BMW’s direct competitors is gearing up to drive off with some of those customers. At this year’s Frankfurt Auto Show, Jaguar announced its C-X17 crossover concept. The important part of this news was not Jaguar’s foray into the luxury cross over segment – watch out Acura RDX and Cadillac SRX, – but the all-aluminum platform underpinning it. The C-X17 is built on an architecture that Jaguar says it will adapt for most of its lineup refresh, including a new 3 Series competitor. The new architecture is expected to be the lightest in the luxury segment, hopefully leading to higher fuel efficiency and a sportier feel. Expect the new Jag to be out sometime in 2015.

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